100 Years of Oreo’s.
Founded on March 6, 1912, the Oreo complete 100 years now. The Kraft launched a campaign to commemorate the date, and show how the cookie / cracker rescues the child within each one.
Created by Draftfcb New York, the initiative will include TV films - the first premiered today - plus a series of print ads that portray events that took place in the last century. (via Brainstorm)